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Guitars that stand out

About us

Fretts Custom Guitars is founded around a passion for music and a desire to inspire you with exceptional guitars and accessories. Playing a guitar that is tailored to you can make a tremendous difference. Our #1 priority is for our guitars to inspire you to make amazing music. Whether you are a professional guitarist, in a bar band, dedicated hobbyist or a guitar collector, you will love the way your guitar feels and sounds because it is made just for you out of the best materials and components on the market.

Fretts Guitars are designed and built with one goal in mind – enable you to play and create better music. Reach new limits with a custom made guitar designed with your unique tastes and preferences built into the instrument itself. We want your inspiration and the tone you imagine in your head to effortlessly flow onto the fretboard and out through your speakers. These are custom instruments that you can’t find on the wall of your local guitar store.

Fretts was found in 2011 after years of planning, designing, prototyping and collecting extensive feedback from musicians.

About the Owner

Guitar Maker Sam Fretts

Samuel Frett

Samuel (Sam) grew up in the outskirts of Montreal, and moved to Toronto to chase his dream of starting a better custom guitar company. His passion for music and the environment are the driving forces behind Born’s vision. Sam wears many hats at Fretts Guitars, but his main focus is in the guitar shop, designing and building each customer’s guitar with a vision to make the best instruments possible, while being stewards of the environment.